content consumption by Indians

it is very interesting how we Indians consume content - music movies et al. it takes great ingenuity to make us pay for anything .

content providers are burning midnight oil to evolve biz models to make Indians pay.

we pirate without shame. we download worrying about rights. we show very little respect towards IP .

what is needed is fair pricing by the content providers and innovation in technology to make this change. if the Indian viewer can aceess HD content in a secured manner and still pays , the content industry will emerge more stronger .

watch out for Hungama and Intel insider for some amazing work in this area .

cheers