Indian Ads were once known for the jingles . We have heard many catchy jingles when we were young . Do you remember - Kya Swad Hai Jindgi ( Cadbury's) , Ye Zamin Ye Aasman ( Bajaj ) , Doodh Doodh ( NDDB) , Jab mein Choota Bachha Tha ( Bajaj Bulbs) , Aoo chale hum leke apni TOBY Cycles etc
Where are those Jingles gone now ? I can off late only think of Vodafone/ Hutch ( You and I ). The Indian ads have become more sleek and intellectual and do not warrant for a catchy jingle . I happened to see the latest Max New York Life Insurance ad with a just a story with no music , no jingle playing at the background. Still the effect was amazing.
Indian ads are changing ....
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